GENEVA, JULY 10 (XINHUA) -- CHINA SILK ROAD GROUP AND THE UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT (UNCTAD) SIGNED A COOPERATION AGREEMENT IN GENEVA ON JULY 10, PROMISING TO COOPERATE IN THE FIELD OF CROSS-BORDER E-COMMERCE AND WORK TOGETHER TO PROTECT CONSUMER RIGHTS.ACCORDING TO THE AGREEMENT, BOTH PARTIES WILL JOINTLY DEVELOP AN ONLINE DISPUTE RESOLUTION SOLUTION SUITABLE FOR CROSS-BORDER E-COMMERCE, USING BLOCKCHAIN TECHNOLOGY TO BUILD A PLATFORM FOR EVIDENCE STORAGE AND PRESENTATION FOR CROSS-BORDER E-COMMERCE, THEREBY REDUCING THE DIFFICULTY OF DISPUTE ARBITRATION AND MORE EFFECTIVELY PROTECTING CONSUMER RIGHTS. AMONG THEM, CHINA SILK ROAD GROUP WILL PROVIDE TECHNICAL SUPPORT FOR SOLUTIONS SUCH AS BLOCKCHAIN TECHNOLOGY, WHILE UNCTAD WILL PROVIDE CORRESPONDING LEGAL SUPPORT.AT THE SIGNING CEREMONY, SECRETARY GENERAL OF THE UNITED NATIONS CONFERENCE ON TRADE AND DEVELOPMENT, MUKHISA KITUY, EXPRESSED APPRECIATION FOR CHINA'S EFFORTS IN PROMOTING CONSUMER RIGHTS PROTECTION IN THE FIELD OF E-COMMERCE. HE EXPRESSED THE HOPE THAT THE NEW TECHNOLOGIES IN THE PLAN CAN BE PUT INTO USE AS SOON AS POSSIBLE, AND ALSO HOPED THAT CHINA CAN HELP DEVELOPING COUNTRIES DEVELOP TRADE MORE.YAN LIJIN, CHAIRMAN OF CHINA SILK ROAD GROUP, STATED THAT CROSS-BORDER E-COMMERCE IS FACING A COMPLEX GLOBAL MARKET ENVIRONMENT, SUCH AS DIFFERENCES IN CONSUMER PREFERENCES, INFRASTRUCTURE, MARKET STRUCTURE, LEGAL SYSTEMS, ETC. HOW TO PROTECT CONSUMER RIGHTS HAS ALSO BECOME A CHALLENGE FOR THE HEALTHY DEVELOPMENT OF CROSS-BORDER E-COMMERCE, AND ESTABLISHING A RELIABLE TRUST MECHANISM IS THE KEY TO SOLVING THE PROBLEM.