RABAT, OCTOBER 25TH (XINHUA) -- "THE CHINA INTERNATIONAL IMPORT EXPO IS AN EXCELLENT OPPORTUNITY FOR AFRICAN COMPANIES TO EXPAND THEIR EXPORTS AND TAP INTO THE CHINESE MARKET," SAID AFAF RICE, TRADE DIRECTOR OF MOROCCAN COSMETICS COMPANY INTELCARE.RICE IS COLLABORATING REMOTELY WITH COLLEAGUES FROM THE CHINESE BRANCH TO SET UP THE CORPORATE BOOTH FOR THE THIRD CIIE. THIS ENTERPRISE USES MOROCCAN "DIVINE OIL" ARGAN OIL AS RAW MATERIAL TO PRODUCE SKINCARE PRODUCTS, HAIRDRESSING PRODUCTS, HANDMADE SOAP, AND ESSENTIAL OILS.RICE IS NO STRANGER TO THE CIIE, HAVING PARTICIPATED IN TWO CONSECUTIVE EDITIONS BEFORE. WHEN IT COMES TO HER "CIIE", RICE STILL REMEMBERS VIVIDLY: "AT THE CIIE, COSMETICS MARKET PARTICIPANTS SUCH AS DISTRIBUTORS, INDUSTRY EXPERTS, AND USERS GATHERED TOGETHER TO EXCHANGE IDEAS. THIS ATMOSPHERE IS VERY BENEFICIAL FOR EXPANDING NEW CUSTOMERS. IN ADDITION, COMPETING WITH OTHER INTERNATIONAL COSMETICS COMPANIES ON THE SAME STAGE HELPS TO ANALYZE MARKET TRENDS AND OPTIMIZE AND ADJUST PRODUCT LINESDURING THE FIRST TWO CIIE PERIODS, INTELCARE SIGNED LETTERS OF INTENT FOR COOPERATION WITH SOME DISTRIBUTORS AND DEEPENED ITS UNDERSTANDING OF THE CHINESE CUSTOMER BASE THROUGH COMMUNICATION WITH CHINESE DISTRIBUTORS, ADJUSTING ITS SUPPLY STRATEGY FOR THE CHINESE MARKET.RICE STATED THAT INTELCARE'S GOAL IS TO BECOME A LEADING COMPANY IN THE MOROCCAN COSMETICS INDUSTRY AND ESTABLISH BRAND AWARENESS INTERNATIONALLY. SHE SAID THAT THE CIIE PROVIDES A LARGE PLATFORM FOR COMPANIES TO SHOWCASE THEIR PRODUCTS, AND SHE HOPES THAT THROUGH THE CIIE, CHINESE CONSUMERS CAN UNDERSTAND AND RECOGNIZE THE COMPANY'S BRAND, AND FIND LONG-TERM PARTNERS.IN JANUARY OF THIS YEAR, INTELCARE BECAME THE FIRST MOROCCAN COMPANY TO SIGN AN EXHIBITION CONTRACT FOR THE THIRD CIIE. IN ORDER TO LEAVE A GOOD IMPRESSION ON CUSTOMERS, RICE AND COLLEAGUES EXPANDED THE BOOTH AREA, REDESIGNED THE PRODUCT PACKAGING, AND INTRODUCED THE LATEST DEVELOPED PRODUCTS BASED ON THE PREVIOUS TWO EXHIBITIONS.RICE IS FULL OF CONFIDENCE IN ITS OWN PRODUCTS. SHE SAID THAT FORREST GUMP OIL IS EXTRACTED FROM THE NUTS GROWN ON THE MOROCCAN FORREST GUMP TREE AND HAS MAGICAL EFFECTS ON SKINCARE AND HAIRDRESSING. RICE SAID THAT THE UNIQUENESS OF THE PRODUCT AND THE ADVANTAGE OF RAW MATERIAL ORIGIN WILL PROVIDE ADVANTAGES FOR ENTERPRISES TO PARTICIPATE IN THE COMPETITION IN THE CHINESE MARKET.RICE SAID THAT CHINA IS AN IMPORTANT COSMETICS MARKET IN THE WORLD, AND OPENING UP THE CHINESE MARKET IS CRUCIAL FOR COSMETICS COMPANIES LOOKING TO EXPAND THEIR EXPORTS. THEREFORE, THE CIIE SHOULD NOT BE MISSED.