MATTHEW NELSON, GLOBAL CEO OF UK MARKET RESEARCH AND CONSULTING FIRM MINTEL, RECENTLY STATED IN AN INTERVIEW WITH XINHUA NEWS AGENCY THAT BASED ON DATA RESEARCH ON THE CHINESE MARKET, MINTEL FIRMLY BELIEVES IN THE DEVELOPMENT POTENTIAL OF THE CHINESE MARKET. HE BELIEVES THAT THE GROWTH OF THE CHINESE MARKET WILL BECOME A DRIVING FORCE FOR GLOBAL ECONOMIC RECOVERY, WHICH IS OF GREAT SIGNIFICANCE TO THE WORLD.NELSON STATED THAT CHINA HAS COORDINATED EPIDEMIC PREVENTION AND CONTROL WITH ECONOMIC AND SOCIAL DEVELOPMENT, BECOMING THE ONLY MAJOR ECONOMY IN THE WORLD TO ACHIEVE POSITIVE GROWTH LAST YEAR. THE VIGOROUS DEVELOPMENT OF THE CHINESE ECONOMY HAS POSITIVE SIGNIFICANCE FOR THE GLOBAL ECONOMY.HE TOLD REPORTERS THAT MINTEL IS VERY OPTIMISTIC ABOUT THE GROWTH PROSPECTS OF THE CHINESE MARKET, ESPECIALLY WITH THE CONTINUOUS IMPROVEMENT OF CHINA'S TECHNOLOGICAL LEVEL, THE CONTINUOUS IMPROVEMENT OF PEOPLE'S LIVING STANDARDS, AND THE RAPID DEVELOPMENT OF THE GREEN ECONOMY, WHICH WILL DRIVE THE CHINESE ECONOMY TO MAINTAIN A HIGH GROWTH RATE.MULTIPLE SURVEY REPORTS RELEASED BY MINTEL SHOW THAT CONSUMER CONFIDENCE DATA IN THE CHINESE MARKET IS VERY POSITIVE. NELSON SAID THAT DRIVEN BY STABLE ECONOMIC GROWTH AND PEOPLE'S DESIRE FOR HEALTHIER LIFESTYLES, CONSUMER SPENDING IN THE CHINESE MARKET WILL CONTINUE TO SHOW A MODERATE GROWTH TREND IN THE COMING YEARS.CONSUMER PURCHASING DECISIONS HAVE UNDERGONE A POSITIVE TRANSFORMATION, WITH PEOPLE BEING MORE EMOTIONALLY DRIVEN AND CHOOSING BRANDS THAT ALIGN WITH THEIR CULTURAL PERSONALITY AND SUSTAINABILITY VALUES. NELSON SAID THAT IN THE PAST FEW YEARS, CHINESE CONSUMERS, ESPECIALLY THOSE FROM NON FIRST - AND SECOND TIER CITIES, HAVE CONTINUOUSLY INCREASED THEIR PURCHASING POWER, PROVIDING HUGE GROWTH OPPORTUNITIES FOR MANY GLOBAL BRANDS, WHICH "SHOULD DEFINITELY PAY ATTENTION TO THE CHINESE MARKET".LAST YEAR, MINTEL PARTICIPATED IN THE THIRD CHINA INTERNATIONAL IMPORT EXPO. NELSON STATED THAT MINTEL HOPES TO COLLABORATE WITH MORE CHINESE COMPANIES, AS CHINA BUSINESS IS AN IMPORTANT COMPONENT OF MINTEL'S ASIA INVESTMENT PORTFOLIO AND A KEY PART OF OUR FUTURE BUSINESS PLANS.MINTEL WAS FOUNDED IN 1972 AND IS HEADQUARTERED IN LONDON, UK, TRACKING CONSUMER SPENDING TRENDS IN OVER 30 MAJOR MARKETS WORLDWIDE.